Build, validate, and save tagged campaign URLs.
UTM parameters tag your campaign URLs so analytics platforms (GA4, Mixpanel, Plausible) can attribute traffic to the right source, medium, and campaign. Built here, copied once, used everywhere — no data leaves your browser.
Where the click goes. We'll add https:// if you forget it.
Where the traffic comes from. e.g. google, facebook, newsletter.
The marketing channel. e.g. cpc, email, social.
What the campaign is. e.g. spring_sale_2026, beta_launch.
Paid-search keyword. Optional.
Differentiates creatives in one campaign. Optional.
GA4-style numeric campaign ID. Optional.
UTM parameters are the universal standard for attribution, but they stop at source and campaign. TrafficLoopback runs first-party attribution down to the individual ad creative — so you don't just know that Meta drove a signup, you know which headline did.
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